Brent McFerran


Papers

 


  2.      

  3. 29.  Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl (in press), “How Income Shapes Moral Judgments of Prosocial Behavior,” International Journal of Research in Marketing.

  4.     

  5. 28.  Liu, Peggy J., Brent McFerran, and Kelly L. Haws (2020), “Mindful Matching: Ordinal Versus Nominal Attributes,” Journal of Marketing Research.   

  6.    

  7. 27.  Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2019), “Identity-based Perceptions of Others‘ Consumption Choices,” in Mark Forehand and Americus Reed II (Eds.). Handbook of Research on Identity Theory in Marketing. Cheltham, UK: Elgar Publishing.     

  8.     

  9. 26.  Hagen, Linda, Aradhna Krishna, and Brent McFerran (2019), “Outsourcing Responsibility for Indulgent Food Consumption to Prevent Negative Affect,” Journal of the Association for Consumer Research.

  10.         

  11. 25.  McFerran, Brent, Sarah G. Moore, and Grant Packard (2019), “How Should Companies Talk to Customers Online?,” MIT Sloan Management Review, 60 (2, Winter), 68-71.

  12.      

  13. 24.  Packard, Grant, Sarah G. Moore, and Brent McFerran (2018), “(I’m) Happy to Help (You): The Impact of Personal Pronoun Use In Customer-Firm Interactions,” Journal of Marketing Research, 55 (4, August), 541-555.

  14.      * Marketing Science Institute Working Paper Series. #14-110.

  15.      Media:  Wall Street Journal  Globe and Mail  Harvard Business Review

  16.      

  17. 23.  Ahuvia, Aaron, Nitika Garg, Rajeev Batra, Brent McFerran, and Pablo Brice de Diesbach (2018), “Pride of Ownership: An Identity-Based Model,” Journal of the Association for Consumer Research, 3 (2, April), 216-228.

  18.         

  19. 22.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2017), “Corporate Leanwashing and Consumer Beliefs About Obesity”, Current Nutrition Reports, 6 (3), 206-211.

  20.        

  21. 21.  Haws, Kelly L., Brent McFerran, and Joseph P. Redden (2017), “The Satiating Effect of Pricing: The Effect of Price on Enjoyment Over Time”, Journal of Consumer Psychology, 27 (3), 341-346.

  22.          

  23. 20.  Moore, Sarah G. and Brent McFerran (2017), “She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word-of-Mouth”, Journal of the Association for Consumer Research, 2 (2), 229-245.

  24.     

  25. 19.  Kristofferson, Kirk, Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2017), “The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression”, Journal of Consumer Research, 43 (5, February), 683-706. 

  26.      Media:  Chicago Tribune

  27.             

  28. 18.  Hagen, Linda, Aradhna Krishna, and Brent McFerran (2017), “Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating”, Journal of Marketing Research, 54 (4, August), 589-604.

  29.      Media: Wall Street Journal  The Independent

  30.     

  31. 17.  Wang, Wenbo, Aradhna Krishna, and Brent McFerran (2017), “Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms”, Journal of Marketing Research, 54 (3, June), 478-494.

  32.      Media:  Globe and Mail  CBC

  33.         

  34. 16.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2016), “The Obesity Crisis as Market Failure: An Analysis of Systemic Causes and Corrective Mechanisms”, Journal of the Association for Consumer Research, 1 (3), 445-470.  paper


  36. 15.  Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2016), “Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices”, Journal of Consumer Research, (6, April), 879-896.  paper

  37.      Media:  Boston Globe 

  38.      

  39. 14.  Lin, Lily and Brent McFerran (2016), “The (Ironic) Dove Effect: Use of Acceptance Cues for Larger Body Types Increases Unhealthy Behaviors”, Journal of Public Policy and Marketing, 35 (1, Spring), 76-90.  paper

  40.     Media:  Globe and Mail  People  CTV  CBC  Huffington Post

  41.     

  42. 13.  McFerran, Brent (2015), “Social Norms, Beliefs, and Health”, in Christina A. Roberto and Ichiro Kawachi (Eds.). Behavioral Economics and Public Health, 133-161. Oxford: Oxford University Press.  paper

  43.                    

  44. 12.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2014), “Leanwashing: A Hidden Factor in the Obesity Crisis”, California Management Review, 56 (4), 5-30.  paper

  45.     *Lead article

  46.     Media:  European Financial Review 

  47.               

  48. 11.  McFerran, Brent, Karl Aquino, and Jessica L. Tracy (2014), “Evidence For Two Facets of Pride In Consumption: Findings From Luxury Brands”, Journal of Consumer Psychology, 24 (4), 455-471.  paper    

  49.     *Lead article

  50.     Media:  Canada.com

  51.       

  52. 10.  Gu, Jun, Brent McFerran, Karl Aquino, and Tai Gyu Kim (2014), “What Makes Affirmative Action-Based Hiring Decisions Seem (Un)Fair? A Test of an Ideological Explanation for Fairness Judgments”, Journal of Organizational Behavior, 35 (5), 722-745.  paper

  53.     Media:  Phys.org

  54.  

  55. 9.  McFerran, Brent and Jennifer J. Argo (2014), “The Entourage Effect”, Journal of Consumer Research, 40 (5, February), 871-884.  paper

  56.      Media:  NPR  Canada.com  Science Daily

  57.                                 

  58. 8.  McFerran, Brent and Anirban Mukhopadhyay (2013), “Lay Theories of Obesity Predict Actual Body Mass”, Psychological Science, 24 (8), 1428-1436.  paper  supplement

  59.   Media:  Daily Mail  Fox News  Times of India  Huffington Post  South China Morning Post  NBC News  Yahoo!  Forbes

  60.          

  61. 7.  Aquino, Karl, Brent McFerran, and Marjorie Laven (2011), “Moral Identity and the Experience of Moral Elevation in Response to Acts of Uncommon Goodness”, Journal of Personality and Social Psychology, 100 (4), 703-718.  paper

  62.      *Lead article

  63.      Media:  Globe and Mail  CBC  Yahoo!  Psychology Today

  64.       

  65. 6.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2011), “Social Influence and Body Type Effects On Eating Behavior”, in Rajeev Batra, Punam Anand Keller, and Victor Strecher (Eds.) Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, 151-167. Armonk, NY: M.E. Sharpe.  paper

  66.              

  67. 5.  McFerran, Brent, Darren W. Dahl, Gerald J. Gorn, and Heather Honea (2010), “Motivational Determinants of Transportation Into Marketing Narratives”, Journal of Consumer Psychology, 20 (3), 306-316.  paper

  68.      

  69. 4.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), “Might an Overweight Waitress Make You Eat More? How the Body Type of Others is Sufficient to Alter Our Food Consumption”, Journal of Consumer Psychology, 20 (2), 146-151.  paper

  70.      Media: Psychology Today   

  71.          

  72. 3.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others”, Journal of Consumer Research, 36 (6, April) 915-929.  paper 

  73.      *JCR Best Article Award for 2010, runner-up (2013)

  74.      *Robert Ferber Award, honorable mention (2010)   

  75.      Media: New York Times  Sydney Morning Herald  China Daily  Daily Telegraph  YouTube

  76.    

  77. 2.  McFerran, Brent, Karl Aquino, and Michelle Duffy (2010), “How Personality and Moral Identity Relate to Individuals’ Ethical Ideology”, Business Ethics Quarterly, 30 (1), 35-56.  paper

  78.         

  79. 1.  Freeman, Dan, Karl Aquino, and Brent McFerran (2009), “Overcoming Beneficiary Race as an Impediment to Charitable Donations: Social Dominance Orientation, Moral Elevation, and Donation Behavior”, Personality and Social Psychology Bulletin, 35 (1), 72-84.  paper

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