Brent McFerran



  2. Published 

  3. 21.  Moore, Sarah G. and Brent McFerran (in press), “She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word-of-Mouth”, Journal of the Association for Consumer Research.


  5. 20.  Kristofferson, Kirk, Brent McFerran, Andrea C. Morales, and Darren W. Dahl (in press), “The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression”, Journal of Consumer Research.


  7. 19.  Hagen, Linda, Aradhna Krishna, and Brent McFerran (in press), “Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating”, Journal of Marketing Research.


  9. 18.  Wang, Wenbo, Aradhna Krishna, and Brent McFerran (in press), “Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms”, Journal of Marketing Research.

  10.      Media:  Globe and Mail  CBC


  12. 17.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2016), “The Obesity Crisis as Market Failure: An Analysis of Systemic Causes and Corrective Mechanisms”, Journal of the Association for Consumer Research, 1 (3), 445-470.  paper


  14. 16.  Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2016), “Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices”, Journal of Consumer Research, (6, April), 879-896.  paper

  15.      Media:  Boston Globe


  17. 15.  Lin, Lily and Brent McFerran (2016), “The (Ironic) Dove Effect: Use of Acceptance Cues for Larger Body Types Increases Unhealthy Behaviors”, Journal of Public Policy and Marketing, 35 (1, Spring), 76-90.  paper

  18.     Media:  Globe and Mail  People  CTV  CBC  Huffington Post


  20. 14.  McFerran, Brent (2015), “Social Norms, Beliefs, and Health”, in Christina A. Roberto and Ichiro Kawachi (Eds.). Behavioral Economics and Public Health, 133-161. Oxford: Oxford University Press.  paper


  22. 13.  Packard, Grant, Sarah G. Moore, and Brent McFerran (2014), “How Can “I” Help “You”? The Impact of Personal Pronoun Use In Customer-Firm Interactions,” Marketing Science Institute Working Paper Series. #14-110.


  24. 12.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2014), “Leanwashing: A Hidden Factor in the Obesity Crisis”, California Management Review, 56 (4), 5-30.  paper

  25.     *Lead article

  26.     Media:  European Financial Review 


  28. 11.  McFerran, Brent, Karl Aquino, and Jessica L. Tracy (2014), “Evidence For Two Facets of Pride In Consumption: Findings From Luxury Brands”, Journal of Consumer Psychology, 24 (4), 455-471.  paper    

  29.     *Lead article

  30.     Media:


  32. 10.  Gu, Jun, Brent McFerran, Karl Aquino, and Tai Gyu Kim (2014), “What Makes Affirmative Action-Based Hiring Decisions Seem (Un)Fair? A Test of an Ideological Explanation for Fairness Judgments”, Journal of Organizational Behavior, 35 (5), 722-745.  paper

  33.     Media:


  35. 9.  McFerran, Brent and Jennifer J. Argo (2014), “The Entourage Effect”, Journal of Consumer Research, 40 (5, February), 871-884.  paper

  36.      Media:  NPR  Science Daily


  38. 8.  McFerran, Brent and Anirban Mukhopadhyay (2013), “Lay Theories of Obesity Predict Actual Body Mass”, Psychological Science, 24 (8), 1428-1436.  paper  supplement

  39.   Media:  Daily Mail  Fox News  Times of India  Huffington Post  South China Morning Post  NBC News  Yahoo!  Forbes


  41. 7.  Aquino, Karl, Brent McFerran, and Marjorie Laven (2011), “Moral Identity and the Experience of Moral Elevation in Response to Acts of Uncommon Goodness”, Journal of Personality and Social Psychology, 100 (4), 703-718.  paper

  42.      *Lead article

  43.      Media:  Globe and Mail  CBC  Yahoo!  Psychology Today


  45. 6.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2011), “Social Influence and Body Type Effects On Eating Behavior”, in Rajeev Batra, Punam Anand Keller, and Victor Strecher (Eds.) Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, 151-167. Armonk, NY: M.E. Sharpe.  paper


  47. 5.  McFerran, Brent, Darren W. Dahl, Gerald J. Gorn, and Heather Honea (2010), “Motivational Determinants of Transportation Into Marketing Narratives”, Journal of Consumer Psychology, 20 (3), 306-316.  paper


  49. 4.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), “Might an Overweight Waitress Make You Eat More? How the Body Type of Others is Sufficient to Alter Our Food Consumption”, Journal of Consumer Psychology, 20 (2), 146-151.  paper

  50.      Media: Psychology Today   


  52. 3.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others”, Journal of Consumer Research, 36 (6, April) 915-929.  paper 

  53.      *JCR Best Article Award for 2010, runner-up (2013)

  54.      *Robert Ferber Award, honorable mention (2010)   

  55.      Media: New York Times  Sydney Morning Herald  China Daily  Daily Telegraph  YouTube


  57. 2.  McFerran, Brent, Karl Aquino, and Michelle Duffy (2010), “How Personality and Moral Identity Relate to Individuals’ Ethical Ideology”, Business Ethics Quarterly, 30 (1), 35-56.  paper


  59. 1.  Freeman, Dan, Karl Aquino, and Brent McFerran (2009), “Overcoming Beneficiary Race as an Impediment to Charitable Donations: Social Dominance Orientation, Moral Elevation, and Donation Behavior”, Personality and Social Psychology Bulletin, 35 (1), 72-84.  paper



  62. Under Review, Revision, & Working Papers:


  64. “Status By Association”, with Jennifer Argo.


  66. “The Satiating Effect of Pricing: The Effect of Price on Enjoyment Over Time”, with Kelly Haws and Joe Redden.


  68. “Waste Not, Want Not: Consumers’ Income Shapes Moral Judgments Towards Financial and Non-Financial Resource (Mis)Management”, with Jenny Olson, Andrea Morales, and Darren Dahl.