Brent McFerran



  2. Published


  4. 18.  Hagen, Linda, Aradhna Krishna, and Brent McFerran (conditionally accepted), “Cater to Me: Being Served Food Encourages Unhealthy Eating by Lowering Consumers’ Sense of Responsibility”, Journal of Marketing Research.


  6. 17.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (in press), “The Obesity Crisis as Market Failure: An Analysis of Systemic Causes and Corrective Mechanisms”, Journal of the Association for Consumer Research.


  8. 16. Olson, Jenny, Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2016), “Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices”, Journal of Consumer Research, (6, April), 879-896.


  10. 15.  Lin, Lily and Brent McFerran (2016), “The (Ironic) Dove Effect: Usage of Acceptance Cues for Larger Body Types Increases Unhealthy Behaviors”, Journal of Public Policy and Marketing, 35 (1, Spring), 76-90.  paper

  11.     Media:  Globe and Mail  People  CTV  CBC  Huffington Post


  13. 14.  McFerran, Brent (2015), “Social Norms, Beliefs, and Health”, in Christina A. Roberto and Ichiro Kawachi (Eds.). Behavioral Economics and Public Health, 133-161. Oxford: Oxford University Press.  paper


  15. 13.  Packard, Grant, Sarah G. Moore, and Brent McFerran (2014), “How Can “I” Help “You”? The Impact of Personal Pronoun Use In Customer-Firm Interactions,” Marketing Science Institute Working Paper Series. #14-110.


  17. 12.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2014), “Leanwashing: A Hidden Factor in the Obesity Crisis”, California Management Review, 56 (4), 5-30.  paper

  18.     *Lead article

  19.     Media:  European Financial Review 


  21. 11.  McFerran, Brent, Karl Aquino, and Jessica L. Tracy (2014), “Evidence For Two Facets of Pride In Consumption: Findings From Luxury Brands”, Journal of Consumer Psychology, 24 (4), 455-471.  paper    

  22.     *Lead article

  23.     Media:


  25. 10.  Gu, Jun, Brent McFerran, Karl Aquino, and Tai Gyu Kim (2014), “What Makes Affirmative Action-Based Hiring Decisions Seem (Un)Fair? A Test of an Ideological Explanation for Fairness Judgments”, Journal of Organizational Behavior, 35 (5), 722-745.  paper

  26.     Media:


  28. 9.  McFerran, Brent and Jennifer J. Argo (2014), “The Entourage Effect”, Journal of Consumer Research, 40 (5, February), 871-884.  paper

  29.      Media:  NPR  Science Daily


  31. 8.  McFerran, Brent and Anirban Mukhopadhyay (2013), “Lay Theories of Obesity Predict Actual Body Mass”, Psychological Science, 24 (8), 1428-1436.  paper  supplement

  32.   Media:  Daily Mail  Fox News  Times of India  Huffington Post  South China Morning Post  NBC News  Yahoo!  Forbes


  34. 7.  Aquino, Karl, Brent McFerran, and Marjorie Laven (2011), “Moral Identity and the Experience of Moral Elevation in Response to Acts of Uncommon Goodness”, Journal of Personality and Social Psychology, 100 (4), 703-718.  paper

  35.      *Lead article

  36.      Media:  Globe and Mail  CBC  Yahoo!  Psychology Today


  38. 6.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2011), “Social Influence and Body Type Effects On Eating Behavior”, in Rajeev Batra, Punam Anand Keller, and Victor Strecher (Eds.) Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, 151-167. Armonk, NY: M.E. Sharpe.  paper


  40. 5.  McFerran, Brent, Darren W. Dahl, Gerald J. Gorn, and Heather Honea (2010), “Motivational Determinants of Transportation Into Marketing Narratives”, Journal of Consumer Psychology, 20 (3), 306-316.  paper


  42. 4.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), “Might an Overweight Waitress Make You Eat More? How the Body Type of Others is Sufficient to Alter Our Food Consumption”, Journal of Consumer Psychology, 20 (2), 146-151.  paper

  43.      Media: Psychology Today   


  45. 3.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others”, Journal of Consumer Research, 36 (6, April) 915-929.  paper 

  46.      *JCR Best Article Award for 2010, runner-up (2013)

  47.      *Robert Ferber Award, honorable mention (2010)   

  48.      Media: New York Times  Sydney Morning Herald  China Daily  Daily Telegraph  YouTube


  50. 2.  McFerran, Brent, Karl Aquino, and Michelle Duffy (2010), “How Personality and Moral Identity Relate to Individuals’ Ethical Ideology”, Business Ethics Quarterly, 30 (1), 35-56.  paper


  52. 1.  Freeman, Dan, Karl Aquino, and Brent McFerran (2009), “Overcoming Beneficiary Race as an Impediment to Charitable Donations: Social Dominance Orientation, Moral Elevation, and Donation Behavior”, Personality and Social Psychology Bulletin, 35 (1), 72-84.  paper



  55. Under Review, Revision, & Working Papers:


  57. “Status By Association”, with Jennifer Argo.


  59. “Scarcity Advertising Promotions Induce Aggressive Behavior,” with Kirk Kristofferson, Andrea Morales, and Darren Dahl.


  61. “Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms”, with Aradhna Krishna and Wenbo Wang.


  63. “The Satiating Effect of Pricing: The Effect of Price on Enjoyment Over Time”, with Kelly Haws and Joe Redden.