Brent McFerran



  2. Published


  4. 20.  Kristofferson, Kirk, Brent McFerran, Andrea C. Morales, and Darren W. Dahl (in press), “The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression”, Journal of Consumer Research. 


  6. 19.  Hagen, Linda, Aradhna Krishna, and Brent McFerran (in press), “Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating”, Journal of Marketing Research.


  8. 18.  Wang, Wenbo, Aradhna Krishna, and Brent McFerran (in press), “Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms”, Journal of Marketing Research.


  10. 17.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2016), “The Obesity Crisis as Market Failure: An Analysis of Systemic Causes and Corrective Mechanisms”, Journal of the Association for Consumer Research, 1 (3), 445-470.  paper


  12. 16. Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2016), “Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices”, Journal of Consumer Research, (6, April), 879-896.  paper

  13.      Media:  Boston Globe


  15. 15.  Lin, Lily and Brent McFerran (2016), “The (Ironic) Dove Effect: Use of Acceptance Cues for Larger Body Types Increases Unhealthy Behaviors”, Journal of Public Policy and Marketing, 35 (1, Spring), 76-90.  paper

  16.     Media:  Globe and Mail  People  CTV  CBC  Huffington Post


  18. 14.  McFerran, Brent (2015), “Social Norms, Beliefs, and Health”, in Christina A. Roberto and Ichiro Kawachi (Eds.). Behavioral Economics and Public Health, 133-161. Oxford: Oxford University Press.  paper


  20. 13.  Packard, Grant, Sarah G. Moore, and Brent McFerran (2014), “How Can “I” Help “You”? The Impact of Personal Pronoun Use In Customer-Firm Interactions,” Marketing Science Institute Working Paper Series. #14-110.


  22. 12.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2014), “Leanwashing: A Hidden Factor in the Obesity Crisis”, California Management Review, 56 (4), 5-30.  paper

  23.     *Lead article

  24.     Media:  European Financial Review 


  26. 11.  McFerran, Brent, Karl Aquino, and Jessica L. Tracy (2014), “Evidence For Two Facets of Pride In Consumption: Findings From Luxury Brands”, Journal of Consumer Psychology, 24 (4), 455-471.  paper    

  27.     *Lead article

  28.     Media:


  30. 10.  Gu, Jun, Brent McFerran, Karl Aquino, and Tai Gyu Kim (2014), “What Makes Affirmative Action-Based Hiring Decisions Seem (Un)Fair? A Test of an Ideological Explanation for Fairness Judgments”, Journal of Organizational Behavior, 35 (5), 722-745.  paper

  31.     Media:


  33. 9.  McFerran, Brent and Jennifer J. Argo (2014), “The Entourage Effect”, Journal of Consumer Research, 40 (5, February), 871-884.  paper

  34.      Media:  NPR  Science Daily


  36. 8.  McFerran, Brent and Anirban Mukhopadhyay (2013), “Lay Theories of Obesity Predict Actual Body Mass”, Psychological Science, 24 (8), 1428-1436.  paper  supplement

  37.   Media:  Daily Mail  Fox News  Times of India  Huffington Post  South China Morning Post  NBC News  Yahoo!  Forbes


  39. 7.  Aquino, Karl, Brent McFerran, and Marjorie Laven (2011), “Moral Identity and the Experience of Moral Elevation in Response to Acts of Uncommon Goodness”, Journal of Personality and Social Psychology, 100 (4), 703-718.  paper

  40.      *Lead article

  41.      Media:  Globe and Mail  CBC  Yahoo!  Psychology Today


  43. 6.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2011), “Social Influence and Body Type Effects On Eating Behavior”, in Rajeev Batra, Punam Anand Keller, and Victor Strecher (Eds.) Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, 151-167. Armonk, NY: M.E. Sharpe.  paper


  45. 5.  McFerran, Brent, Darren W. Dahl, Gerald J. Gorn, and Heather Honea (2010), “Motivational Determinants of Transportation Into Marketing Narratives”, Journal of Consumer Psychology, 20 (3), 306-316.  paper


  47. 4.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), “Might an Overweight Waitress Make You Eat More? How the Body Type of Others is Sufficient to Alter Our Food Consumption”, Journal of Consumer Psychology, 20 (2), 146-151.  paper

  48.      Media: Psychology Today   


  50. 3.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others”, Journal of Consumer Research, 36 (6, April) 915-929.  paper 

  51.      *JCR Best Article Award for 2010, runner-up (2013)

  52.      *Robert Ferber Award, honorable mention (2010)   

  53.      Media: New York Times  Sydney Morning Herald  China Daily  Daily Telegraph  YouTube


  55. 2.  McFerran, Brent, Karl Aquino, and Michelle Duffy (2010), “How Personality and Moral Identity Relate to Individuals’ Ethical Ideology”, Business Ethics Quarterly, 30 (1), 35-56.  paper


  57. 1.  Freeman, Dan, Karl Aquino, and Brent McFerran (2009), “Overcoming Beneficiary Race as an Impediment to Charitable Donations: Social Dominance Orientation, Moral Elevation, and Donation Behavior”, Personality and Social Psychology Bulletin, 35 (1), 72-84.  paper



  60. Under Review, Revision, & Working Papers:


  62. “Status By Association”, with Jennifer Argo.


  64. “The Satiating Effect of Pricing: The Effect of Price on Enjoyment Over Time”, with Kelly Haws and Joe Redden.

    “She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word-of-Mouth”, with Sarah Moore.


  67. “Waste Not, Want Not: Consumers’ Income Shapes Moral Judgments Towards Financial and Non-Financial Resource (Mis)Management”, with Jenny Olson, Andrea Morales, and Darren Dahl.