Brent McFerran



  2. Published


  4. Packard, Grant, Sarah G. Moore, and Brent McFerran (2014), “How Can “I” Help “You”? The Impact of Personal Pronoun Use In Customer-Firm Interactions,” Marketing Science Institute Working Paper Series. #14-110.


  6. McFerran, Brent (in press), “Social Norms, Beliefs, and Health,” Chapter to appear in Christina A. Roberto and Ichiro Kawachi (eds.). Behavioral Economics and Public Health. Oxford: Oxford University Press.


  8. Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2014), “Leanwashing: A Hidden Factor in the Obesity Crisis”, California Management Review, 56 (4), 5-30.  paper

  9.     *Lead article

  10.     Media:  European Financial Review 


  12. McFerran, Brent, Karl Aquino, and Jessica L. Tracy (2014), “Evidence For Two Facets of Pride In Consumption: Findings From Luxury Brands”, Journal of Consumer Psychology, 24 (4), 455-471.    

  13.     *Lead article

  14.     Media:


  16. Gu, Jun, Brent McFerran, Karl Aquino, and Tai Gyu Kim (2014), “What Makes Affirmative Action-Based Hiring Decisions Seem (Un)Fair? A Test of an Ideological Explanation for Fairness Judgments”, Journal of Organizational Behavior, 35 (5), 722-745.  paper

  17.     Media:


  19. McFerran, Brent and Jennifer J. Argo (2014), “The Entourage Effect”, Journal of Consumer Research, 40 (5, February), 871-884.  paper

  20.      Media:  NPR  Science Daily


  22. McFerran, Brent and Anirban Mukhopadhyay (2013), “Lay Theories of Obesity Predict Actual Body Mass”, Psychological Science, 24 (8), 1428-1436.  paper  supplement

  23.   Media:  Daily Mail  Fox News  Times of India  Huffington Post  South China Morning Post  NBC News  Yahoo!  Forbes


  25. Aquino, Karl, Brent McFerran, and Marjorie Laven (2011), “Moral Identity and the Experience of Moral Elevation in Response to Acts of Uncommon Goodness”, Journal of Personality and Social Psychology, 100 (4), 703-718.  paper

  26.      *Lead article

  27.      Media:  Globe and Mail  CBC  Yahoo!  Psychology Today


  29. McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2011), “Social Influence and Body Type Effects On Eating Behavior”, in Rajeev Batra, Punam Anand Keller, and Victor Strecher (Eds.) Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. pages 151-167. Armonk, NY: M.E. Sharpe.  paper


  31. McFerran, Brent, Darren W. Dahl, Gerald J. Gorn, and Heather Honea (2010), “Motivational Determinants of Transportation Into Marketing Narratives”, Journal of Consumer Psychology, 20 (3), 306-316.  paper


  33. McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), “Might an Overweight Waitress Make You Eat More? How the Body Type of Others is Sufficient to Alter Our Food Consumption”, Journal of Consumer Psychology, 20 (2), 146-151.  paper

  34.      Media: Psychology Today   


  36. McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others”, Journal of Consumer Research, 36 (6, April) 915-929.  paper 

  37.      *JCR Best Article Award for 2010, runner-up (2013)

  38.      *Robert Ferber Award, honorable mention (2010)   

  39.      Media: New York Times  Sydney Morning Herald  China Daily  Daily Telegraph  YouTube


  41. McFerran, Brent, Karl Aquino, and Michelle Duffy (2010), “How Personality and Moral Identity Relate to Individuals’ Ethical Ideology”, Business Ethics Quarterly, 30 (1), 35-56.  paper


  43. Freeman, Dan, Karl Aquino, and Brent McFerran (2009), “Overcoming Beneficiary Race as an Impediment to Charitable Donations: Social Dominance Orientation, Moral Elevation, and Donation Behavior”, Personality and Social Psychology Bulletin, 35 (1), 72-84.  paper



  46. Under Review, Revision, & Working Papers:


  48. “Status By Association”, with Jennifer Argo.


  50. “The (Ironic) Dove Effect: Normalizing Obesity Leads to Increased Consumption of Unhealthy Food and Lowers Desire to Engage in Healthy Behaviors”, with Lily Lin.


  52. “Earning the Right to Eat Organic: How Moral Judgements Depend on the Nature of the Target’s Income”, with Jenny Olson, Andrea Morales, and Darren Dahl. 


  54. “Symbolic Self-Completion and Luxury Brand Consumption: A Proposed Model and Empirical Test”, with Dan Freeman, Karl Aquino, and Stefan Thau.


  56. “Cater to Me: Who Serves Food Shapes Self-Evaluation and Eating Decisions”, with Linda Hagen and Aradhna Krishna.


  58. “Scarcity Advertising Promotions Induce Aggressive Behavior,” with Kirk Kristofferson, Andrea Morales, and Darren Dahl.


  60. “Please Turn Off the Lights: Perceptions of Firms’ Environmental Efforts as Green or Greed,” with Aradhna Krishna and Wenbo Wang.


  62. “Correcting Market Failures to Address the Obesity Crisis”, with Aneel Karnani and Anirban Mukhopadhyay.