Brent McFerran



  2. Published


  4. 17.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (in press), “The Obesity Crisis as Market Failure: An Analysis of Systemic Causes and Corrective Mechanisms”, Journal of the Association for Consumer Research.


  6. 16. Olson, Jenny, Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2016), “Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices”, Journal of Consumer Research, (6, April), 879-896.


  8. 15.  Lin, Lily and Brent McFerran (2016), “The (Ironic) Dove Effect: Usage of Acceptance Cues for Larger Bodies Increases Unhealthy Behaviors”, Journal of Public Policy and Marketingpaper

  9.     Media:  Globe and Mail  People  CTV  CBC  Huffington Post


  11. 14.  McFerran, Brent (2015), “Social Norms, Beliefs, and Health”, in Christina A. Roberto and Ichiro Kawachi (Eds.). Behavioral Economics and Public Health, 133-161. Oxford: Oxford University Press.  paper


  13. 13.  Packard, Grant, Sarah G. Moore, and Brent McFerran (2014), “How Can “I” Help “You”? The Impact of Personal Pronoun Use In Customer-Firm Interactions,” Marketing Science Institute Working Paper Series. #14-110.


  15. 12.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2014), “Leanwashing: A Hidden Factor in the Obesity Crisis”, California Management Review, 56 (4), 5-30.  paper

  16.     *Lead article

  17.     Media:  European Financial Review 


  19. 11.  McFerran, Brent, Karl Aquino, and Jessica L. Tracy (2014), “Evidence For Two Facets of Pride In Consumption: Findings From Luxury Brands”, Journal of Consumer Psychology, 24 (4), 455-471.  paper    

  20.     *Lead article

  21.     Media:


  23. 10.  Gu, Jun, Brent McFerran, Karl Aquino, and Tai Gyu Kim (2014), “What Makes Affirmative Action-Based Hiring Decisions Seem (Un)Fair? A Test of an Ideological Explanation for Fairness Judgments”, Journal of Organizational Behavior, 35 (5), 722-745.  paper

  24.     Media:


  26. 9.  McFerran, Brent and Jennifer J. Argo (2014), “The Entourage Effect”, Journal of Consumer Research, 40 (5, February), 871-884.  paper

  27.      Media:  NPR  Science Daily


  29. 8.  McFerran, Brent and Anirban Mukhopadhyay (2013), “Lay Theories of Obesity Predict Actual Body Mass”, Psychological Science, 24 (8), 1428-1436.  paper  supplement

  30.   Media:  Daily Mail  Fox News  Times of India  Huffington Post  South China Morning Post  NBC News  Yahoo!  Forbes


  32. 7.  Aquino, Karl, Brent McFerran, and Marjorie Laven (2011), “Moral Identity and the Experience of Moral Elevation in Response to Acts of Uncommon Goodness”, Journal of Personality and Social Psychology, 100 (4), 703-718.  paper

  33.      *Lead article

  34.      Media:  Globe and Mail  CBC  Yahoo!  Psychology Today


  36. 6.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2011), “Social Influence and Body Type Effects On Eating Behavior”, in Rajeev Batra, Punam Anand Keller, and Victor Strecher (Eds.) Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, 151-167. Armonk, NY: M.E. Sharpe.  paper


  38. 5.  McFerran, Brent, Darren W. Dahl, Gerald J. Gorn, and Heather Honea (2010), “Motivational Determinants of Transportation Into Marketing Narratives”, Journal of Consumer Psychology, 20 (3), 306-316.  paper


  40. 4.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), “Might an Overweight Waitress Make You Eat More? How the Body Type of Others is Sufficient to Alter Our Food Consumption”, Journal of Consumer Psychology, 20 (2), 146-151.  paper

  41.      Media: Psychology Today   


  43. 3.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others”, Journal of Consumer Research, 36 (6, April) 915-929.  paper 

  44.      *JCR Best Article Award for 2010, runner-up (2013)

  45.      *Robert Ferber Award, honorable mention (2010)   

  46.      Media: New York Times  Sydney Morning Herald  China Daily  Daily Telegraph  YouTube


  48. 2.  McFerran, Brent, Karl Aquino, and Michelle Duffy (2010), “How Personality and Moral Identity Relate to Individuals’ Ethical Ideology”, Business Ethics Quarterly, 30 (1), 35-56.  paper


  50. 1.  Freeman, Dan, Karl Aquino, and Brent McFerran (2009), “Overcoming Beneficiary Race as an Impediment to Charitable Donations: Social Dominance Orientation, Moral Elevation, and Donation Behavior”, Personality and Social Psychology Bulletin, 35 (1), 72-84.  paper



  53. Under Review, Revision, & Working Papers:


  55. “Status By Association”, with Jennifer Argo.


  57. “Cater to Me: Who Serves Food Shapes Self-Evaluation and Eating Decisions”, with Linda Hagen and Aradhna Krishna.


  59. “Scarcity Advertising Promotions Induce Aggressive Behavior,” with Kirk Kristofferson, Andrea Morales, and Darren Dahl.


  61. “Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms”, with Aradhna Krishna and Wenbo Wang.


  63. “The Satiating Effect of Pricing: The Effect of Price on Enjoyment Over Time”, with Kelly Haws and Joe Redden.