Brent McFerran


Papers

 


  2.      

  3. 38.  Hamby, Anne, Brent McFerran, and Christie Fuller (in press), “The Power of Proximity: Exploring Narrative Language in Consumer Reviews,” Journal of Marketing.

  4.            

  5. 37.  Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl, (in press), “When and Why Consumers (Erroneously) Believe Income Affects the Enjoyment of Consumption Experiences,” Journal of Consumer Research.

  6.     

  7. 36.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (in press), “Obesity, Consumer Beliefs, and Implications for Leaders of Healthcare Organisations,” British Medical Journal: Leader.

  8.     

  9. 35.  Kim, Jeeyhye Christine, Young Eun Huh, and Brent McFerran (2025), “To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods,” Journal of Marketing.

  10.  

  11. 35.  Campbell, Colin, Sean Sands, Brent McFerran, and Alexis Mavrommatis (2024), “Diversity Representation in Advertising,” Journal of the Academy of Marketing Science.

  12.   

  13. 34.  Ferraro, Rosellina, and Brent McFerran (2023), “Interpersonal Influences in Consumption: Review, Integration, and Path Forward,” in Cait Lamberton, Stephen Spiller, and Derek Rucker (Eds.), Handbook of Consumer Psychology, 2nd Edition.

  14.   

  15. 33. Haws, Kelly L., Peggy J. Liu, Brent McFerran, and Pierre Chandon (2022), “Examining Eating: Bridging the Gap Between ‘Lab Eating’ and ‘Free-Living Eating’”, Journal of the Association for Consumer Research.

  16.  

  17. 32.  Allard, Thomas, and Brent McFerran (2022), “Ethical Branding in a Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions,” Journal of Consumer Psychology.  

  18.      

  19. 31.  Hamby, Anne, Brent McFerran, and Darren Dahl (2022), “Above the Scam: Moral Elevation Decreases Gullibility,” Journal of Consumer Psychology.

  20.       

  21. 30.  Campbell, Colin, Sean Sands, Emily Treen, and Brent McFerran (2021), “Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall in Advertising,” Journal of Interactive Marketing. 

  22.          

  23. 29.  Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2021), “How Income Shapes Moral Judgments of Prosocial Behavior,” International Journal of Research in Marketing.

  24.     

  25. 28.  Liu, Peggy J., Brent McFerran, and Kelly L. Haws (2020), “Mindful Matching: Ordinal Versus Nominal Attributes,” Journal of Marketing Research.   

  26.    

  27. 27.  Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2019), “Identity-based Perceptions of Others‘ Consumption Choices,” in Mark Forehand and Americus Reed II (Eds.). Handbook of Research on Identity Theory in Marketing. Cheltham, UK: Elgar Publishing.     

  28.     

  29. 26.  Hagen, Linda, Aradhna Krishna, and Brent McFerran (2019), “Outsourcing Responsibility for Indulgent Food Consumption to Prevent Negative Affect,” Journal of the Association for Consumer Research.

  30.         

  31. 25.  McFerran, Brent, Sarah G. Moore, and Grant Packard (2019), “How Should Companies Talk to Customers Online?,” MIT Sloan Management Review, 60 (2, Winter), 68-71.

  32.      

  33. 24.  Packard, Grant, Sarah G. Moore, and Brent McFerran (2018), “(I’m) Happy to Help (You): The Impact of Personal Pronoun Use In Customer-Firm Interactions,” Journal of Marketing Research, 55 (4, August), 541-555.

  34.      * Marketing Science Institute Working Paper Series. #14-110.

  35.      Media:  Wall Street Journal  Globe and Mail  Harvard Business Review

  36.      

  37. 23.  Ahuvia, Aaron, Nitika Garg, Rajeev Batra, Brent McFerran, and Pablo Brice de Diesbach (2018), “Pride of Ownership: An Identity-Based Model,” Journal of the Association for Consumer Research, 3 (2, April), 216-228.

  38.         

  39. 22.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2017), “Corporate Leanwashing and Consumer Beliefs About Obesity”, Current Nutrition Reports, 6 (3), 206-211.

  40.        

  41. 21.  Haws, Kelly L., Brent McFerran, and Joseph P. Redden (2017), “The Satiating Effect of Pricing: The Effect of Price on Enjoyment Over Time”, Journal of Consumer Psychology, 27 (3), 341-346.

  42.          

  43. 20.  Moore, Sarah G. and Brent McFerran (2017), “She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word-of-Mouth”, Journal of the Association for Consumer Research, 2 (2), 229-245.

  44.     

  45. 19.  Kristofferson, Kirk, Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2017), “The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression”, Journal of Consumer Research, 43 (5, February), 683-706. 

  46.      Media:  Chicago Tribune

  47.             

  48. 18.  Hagen, Linda, Aradhna Krishna, and Brent McFerran (2017), “Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating”, Journal of Marketing Research, 54 (4, August), 589-604.

  49.      Media: Wall Street Journal  The Independent

  50.     

  51. 17.  Wang, Wenbo, Aradhna Krishna, and Brent McFerran (2017), “Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms”, Journal of Marketing Research, 54 (3, June), 478-494.

  52.      Media:  Globe and Mail  CBC

  53.         

  54. 16.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2016), “The Obesity Crisis as Market Failure: An Analysis of Systemic Causes and Corrective Mechanisms”, Journal of the Association for Consumer Research, 1 (3), 445-470.  paper


  56. 15.  Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2016), “Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices”, Journal of Consumer Research, (6, April), 879-896.  paper

  57.      Media:  Boston Globe 

  58.      

  59. 14.  Lin, Lily and Brent McFerran (2016), “The (Ironic) Dove Effect: Use of Acceptance Cues for Larger Body Types Increases Unhealthy Behaviors”, Journal of Public Policy and Marketing, 35 (1, Spring), 76-90.  paper

  60.     Media:  Globe and Mail  People  CTV  CBC  Huffington Post

  61.     

  62. 13.  McFerran, Brent (2015), “Social Norms, Beliefs, and Health”, in Christina A. Roberto and Ichiro Kawachi (Eds.). Behavioral Economics and Public Health, 133-161. Oxford: Oxford University Press.  paper

  63.                    

  64. 12.  Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2014), “Leanwashing: A Hidden Factor in the Obesity Crisis”, California Management Review, 56 (4), 5-30.  paper

  65.     *Lead article

  66.     Media:  European Financial Review 

  67.               

  68. 11.  McFerran, Brent, Karl Aquino, and Jessica L. Tracy (2014), “Evidence For Two Facets of Pride In Consumption: Findings From Luxury Brands”, Journal of Consumer Psychology, 24 (4), 455-471.  paper    

  69.     *Lead article

  70.     Media:  Canada.com

  71.       

  72. 10.  Gu, Jun, Brent McFerran, Karl Aquino, and Tai Gyu Kim (2014), “What Makes Affirmative Action-Based Hiring Decisions Seem (Un)Fair? A Test of an Ideological Explanation for Fairness Judgments”, Journal of Organizational Behavior, 35 (5), 722-745.  paper

  73.     Media:  Phys.org

  74.  

  75. 9.  McFerran, Brent and Jennifer J. Argo (2014), “The Entourage Effect”, Journal of Consumer Research, 40 (5, February), 871-884.  paper

  76.      Media:  NPR  Canada.com  Science Daily

  77.                                 

  78. 8.  McFerran, Brent and Anirban Mukhopadhyay (2013), “Lay Theories of Obesity Predict Actual Body Mass”, Psychological Science, 24 (8), 1428-1436.  paper  supplement

  79.   Media:  Daily Mail  Fox News  Times of India  Huffington Post  South China Morning Post  NBC News  Yahoo!  Forbes

  80.          

  81. 7.  Aquino, Karl, Brent McFerran, and Marjorie Laven (2011), “Moral Identity and the Experience of Moral Elevation in Response to Acts of Uncommon Goodness”, Journal of Personality and Social Psychology, 100 (4), 703-718.  paper

  82.      *Lead article

  83.      Media:  Globe and Mail  CBC  Yahoo!  Psychology Today

  84.       

  85. 6.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2011), “Social Influence and Body Type Effects On Eating Behavior”, in Rajeev Batra, Punam Anand Keller, and Victor Strecher (Eds.) Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, 151-167. Armonk, NY: M.E. Sharpe.  paper

  86.              

  87. 5.  McFerran, Brent, Darren W. Dahl, Gerald J. Gorn, and Heather Honea (2010), “Motivational Determinants of Transportation Into Marketing Narratives”, Journal of Consumer Psychology, 20 (3), 306-316.  paper

  88.      

  89. 4.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), “Might an Overweight Waitress Make You Eat More? How the Body Type of Others is Sufficient to Alter Our Food Consumption”, Journal of Consumer Psychology, 20 (2), 146-151.  paper

  90.      Media: Psychology Today   

  91.          

  92. 3.  McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others”, Journal of Consumer Research, 36 (6, April) 915-929.  paper 

  93.      *JCR Best Article Award for 2010, runner-up (2013)

  94.      *Robert Ferber Award, honorable mention (2010)   

  95.      Media: New York Times  Sydney Morning Herald  China Daily  Daily Telegraph  YouTube

  96.    

  97. 2.  McFerran, Brent, Karl Aquino, and Michelle Duffy (2010), “How Personality and Moral Identity Relate to Individuals’ Ethical Ideology”, Business Ethics Quarterly, 30 (1), 35-56.  paper

  98.         

  99. 1.  Freeman, Dan, Karl Aquino, and Brent McFerran (2009), “Overcoming Beneficiary Race as an Impediment to Charitable Donations: Social Dominance Orientation, Moral Elevation, and Donation Behavior”, Personality and Social Psychology Bulletin, 35 (1), 72-84.  paper

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